Reed Scott Heller (born May 10, 1993) graduated from the Eller College of Management at the University of Arizona with a Bachelor’s degree in Business Management. During his time at university, Reed was recognized for his dedication and leadership, earning the Eller Management Department Student of the Year Award in 2016. Outside the classroom, he made a significant impact through Camp Wildcat, where he directed camping experiences for Tucson's underserved youth, emphasizing education and mentorship leading to a career of owning and operating Superhero Swim Academy. Reed co-founded Superhero Swim Academy, a unique swim program designed to inspire creativity and imagination through trademarked Superhero Swim Characters, songs, and animated videos, to blends superhero missions with essential swim training, making learning both engaging and imaginative.